Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.
Whether you are supplying an informational resource or marketing a product, a single focus must be decided upon in order to grab your recipients' attention and direct them towards your desired action. Too many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.
The goal of an email is to trigger clicks and drive traffic to your site. Once there, it is important to fulfill subscribers' expectations and complete your conversion with the use of a landing page that reflects elements of the email to make for a consistent user experience with the campaign as a whole.
All of our email campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates. This helps to make sure that your newsletters are created to email best practices, as well as brand-specific data that allows us to create an email that is perfectly tailored to your customers.
In order to make sure your email marketing campaigns are getting the best possible ROI, extensive tracking and measurement of results is required. We make sure that statistics like open rate, click-through-rate, and hard and soft bounce rate are all tracked and measured. We also measure what percentage of your overall traffic is leading to actual sales, so that you can see how much email marketing is helping your business to grow.